AMACOM
Available: 04/15/06
5.38 x 8.44 · 144 pages
978-0-8144-7357-3
CDN $15.95 · cl

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The Power of Charm

How to Win Anyone Over in Any Situation

Brian Tracy and Ron Arden

The ability to charm opens more doors than perhaps any other quality. Charm is one of the most powerful factors affecting our ability to influence or persuade in our personal or professional lives. And it’s an easily learnable skill. The Power of Charm is a short, accessible how-to book that teaches the techniques of charm through a series of communication methods used by the most influential and effective people today.

Bestselling author Brian Tracy, in 38 bite-sized chapters, details the step-by-step methods that great communicators use to interact with others in such a way that they are not only receptive to their message but also more inclined to enter into business and personal relationships with them.

Modelled after one of the best selling books of all time, How to Win Friends and Influence People, The Power of Charm will help any person become more likable and charming—and more persuasive and successful—in any situation.

Brian Tracy (California) is one of the world’s most successful speakers on personal and professional development. He addresses over 450,000 people annually. He is also the bestselling author of Eat That Frog, Maximum Achievement, Focal Point and others.

Ron Arden, a former actor and director, is a top coach of professional speakers.