Bob Seidensticker

Knowing that technology doesn't always deliver, businesses and consumers will become sharper judges of technological advancements. This entertaining, authoritative book uses real-world examples, current and historical events, marketing trends and little-known industry facts to challenge tech gurus.

"[A] clear-eyed, level-headed, and historically sophisticated view of the realities of technological change by a knowledgeable insider." -Edward Tenner, author of Why Things Bite Back: Technology